Globally, mobile messenger apps are attracting more and more users every day. In fact, the top three platforms – WhatsApp, Facebook Messenger, and WeChat – each attract over a billion users per month.
Even though there are more active users on messaging apps than on social media, these platforms are largely overlooked and have only attracted significant investment from large businesses in the last year or two. That means that there is both opportunity and room for error – especially if you are looking for ways to grow traffic to your WordPress site.
The truth is, 67% of users are looking to interact more with businesses through messaging apps, and much of this can be done with the right WordPress plugins to capitalize on this boom. The first step is understanding the messaging apps and then looking at how using them effectively can increase traffic to your WordPress site.
Here is what you need to know.