Google Analytics is the standard when it comes to web analytics tools. But many WordPress users struggle when it comes time to actually add Google Analytics to WordPress and start tracking their site. To help with that, we’re going to show you how to add Google Analytics to WordPress using a few different methods.
First, we’ll show you a simple way to add Google Analytics to WordPress using a free plugin. Then, we’ll show you four more ways – how to manually add the Google Analytics tracking code directly to your theme and how to use a slightly more advanced Google Analytics plugin to both add the tracking code to your site and view basic stats about your site right inside your WordPress dashboard. You could also add Google Analytics to your site with the Google Tag Manager or sync it locally for those of you picky about performance.