Google Tag Manager is such a powerful tool that I was appalled by the lack of information when researching this post. Well, not exactly a “lack of information” per se, but the apparent inability by the few posts available to explain what Google Tag Manager is and what is does.
If you’re looking for more information about Google Tag Manager and how to set it up on your WordPress site, look no further. Because you came to the right place.
In this post, we outline:
• What Google Tag Manager is
• Why you need to use the tool, and
• How to install it on your WordPress site manually or using a plugin
On top of that, we will demonstrate Google Tag Manager in action to give you an idea of what you can achieve with a tag management system like no other. We say this because there exists a number of other tag management systems such as Tealium, Qubit and Adobe Experience Platform Launch just to mention a few.
That out of the way, there is a lot to learn so let us dive right in.